Press Release:
THE HOWARD COMPANY/MAINSTREET MENUS GETS TOP QSR SUPPLIER RATINGS
Company supplies drive thru boards to 4 of the top 5 ranked chains in menu board appearance.
BROOKFIELD, WIS. (October 14, 2008) – The Howard Company, Inc. is the drive-thru menu board supplier to four of the top five chains listed in the “America’s Best Drive-Thru 2008” article in the October, 2008 issue of QSR Magazine. The top five ranked restaurant chains for drive-thru menu board appearance are Krystal (100%), Bojangles’ (99.42%), White Castle (99.42%), Chick-fil-A (99.16%), and Del Taco (99.02%).
“We work closely with our customers to design and engineer the most effective menu systems available,” commented Mike Kopacz, President and CEO of The Howard Company. “When four of our customers receive close-to-perfect menu board appearance scores, we realize that our hard work has paid off for them. We are proud of them and honored to be their supplier and partner,” he added.
Krystal received a perfect menu board appearance score of 100%. The Howard Company has been making drive-thru menu boards for Krystal for over 20 years. In 2002, The Howard Company developed a refurbishment package for Krystal’s existing menu boards. Fred Exum, Krystal CEO, commented on the refurbishment program in an article published along with the Drive-Thru Study results in QSR Magazine.
“The refurbishment was actually one of the quicker initiatives we have had. The change was pretty remarkable—for not a very large amount of money. What we were able to achieve was very startling. If you look at the before-and-after pictures, you’ll actually look at them and say, ‘I can’t believe that’s the same board.’”
Krystal's Drive Thru Menu Board
Photo from QSR Magazine
The QSR Drive-Thru Time Study rated 25 quick service restaurant chains on drive-thru performance. The independent research firm, Insula Research, conducted surveys in all 50 states. They analyzed 11,519 service times, and 5,821 orders were reviewed for accuracy. The four main rating categories were service time, order accuracy, speaker clarity and menu board appearance.
About The Howard Company
The Howard Company, headquartered in Brookfield, Wisconsin, is a full service point-of-purchase display manufacturer, specializing in menu boards and merchandising solutions for the quick service restaurant market. Founded in 1950, The Howard Company is a 100% employee-owned company. The Howard Company brands include Howard Displays, Mainstreet Menu Systems, VisionQuest Digital Menu Systems, Mainstreet SchoolZone, and Great American Stock Food Photography. More information and links can be found at www.howardcompany.com.